Many people underestimate how important website security is to the success of an online store. When you provide customers with a secure shopping environment, they will feel much more comfortable to complete the transaction. If you are not able to assure your customers that your website and their sensitive information is completely safe from hackers and the other threats like identity thieves, you may lose your sales again and again.
SSL is the Secure Socket Layer Certificate and it safeguards the transmission of the customer’s information between the browser of the customers and your website by the encrypting data. If the website is secured by the SSL certificate, you will find a padlock symbol and it will appear very next to your domain name in your customer’s browser. You can choose the level encryption with the certificate.
Security is the key part of any e-commerce web site. If the website is secure, visitors can feel free to buy and they can provide their information like personal details, bank details, credit card numbers, etc without any doubt or worry. They expect always that all the details they put on the internet are completely secure. That is only possible with an SSL certificate.
The Premium SSL certificate can enable you to turn your regular visitors into your potential customers and you can grow your profit from a similar level of traffic. If your customers trust your service, they will visit your website again.
Some benefits of having an SSL certificate
- It ensures data security, internet privacy, protection from spyware and malware, benefits for e-commerce sites, increase ROI, and increase the valuation of the business, internet security, oversight for the website, insurance policy etc.
- Obtaining an SSL certificate for the web blog is essential. A blog owner can get their peace of mind that the web readers can visit their weblogs securely. As the blog owner has the SSL certificate, readers will get security and data privacy immediately. If the customers are transmitting with personal information like credit card details, debit card details etc. A secure website can only save them from internet fraud.
- In addition to the proper encryption, SSL certificate offers proper authentication also. With the protocol, you will be sure that you are sending your secured information to the right server instead of an imposter who can steal that information.
- Secure web browsers come with visual cues like the green bar or a lock icon. it allows the visitors to know that the connection secured.